15 October, 2012
It goes without saying that people like to try things before buying them. Take magazines for example. No-one expects you to buy a year subscription to The Economist just so you can read it. You can check out a couple of their articles for free on their website, you might even buy an issue from […]
25 September, 2012
In a previous article, we discussed revenue and costs for app developers overall. Here, we add some more detail for each platform individually. iOS iOS a healthy developer economy. The iOS economy is the one that works best for its developers: it has the lowest percentage of developers below the “app poverty line” (42%) while […]
12 September, 2012
Developers have a range of options to choose from when it comes to generating revenue. This choice is, to some extent, dependent on business model, scale and target market. Which revenue models are most popular, and which are most profitable? Key insights and recommendations: Selling your app B2B (commissioned apps or pre-loaded on a handset) […]
31 August, 2012
Most app makers are not primarily in the game to make money. The primary reason for developer platform selection is not app monetisation, but reach; irrespective of platform, 54% of developers adopt a platform because of reach, while 43% cite low cost and 30% cite revenue potential. Moreover, out of the eight types of app […]