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Recent Posts of Cross-promotion

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May 27, 2013
Mobile Advertising versus App Store Promotion: a tale of woes and wins

John Cooper, founder of Pyxis Ventures, shares his personal experiences with promoting apps.

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April 15, 2013
Does Cross-Promotion Work?

When viewed as just another form of advertising, with a cost-per-action model, in theory Cross-Promotion Networks should work out fairly well for developers. User acquisition costs are predictable for advertisers and those displaying ads have reasonably good targeting built-in before any extra targeting logic used by the cross-promotion network – everyone viewing the ad has a smartphone and downloads apps on it! How does the theory work out in practice?

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March 29, 2013
TapJoy (53%) leads in cross-promotion networks, Flurry and Chartboost are chasing

Building a great app is not enough – to get lots of users, those users have to be aware that you exist. As app stores focus on top apps, which amount to less than 1% of all available apps, discovery has become a major problem for app makers. One solution is to band together in […]

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