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Recent Posts of ad networks

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January 20, 2015
Go ahead and add that extra ad library, but be careful about which one you add

In our case study we started with a set of 236,245 free to download Android apps from the Google Play store mined in 2011. Overall we found that the apps connected to 72 different ad networks through the respective libraries. In all there were three key findings in our study: Finding 1: Developers integrated more […]

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July 01, 2014
Permissions in Mobile Ad SDKs

>If you’ve ever tried to integrate a mobile ad SDK into your application, then you’ve definitely had to declare a few permission for it to work. Permissions in mobile platforms such as Android and iOS have been baked in from day one as a mean to control what applications could do or access on your phone, preventing despicable people getting access to your most personal and sensitive data.

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