The state of App Search Optimization (ASO)
There’s been much talk about App Store Optimizations (ASO) and tools are emerging to get that extra attention in app store search rankings. The good folks at XYO have been studying app search behavior since 2010. Recently, they talked to all the major ASO companies and got their feedback for their presentation on the topic. In this guest post, they're happy to share the comments of ASO players and their own insights on the state of ASO.
The Darker Side of App Store Optimization
As long as there are algorithms impacting revenues there will be people trying to game them. In the world of mobile apps there are two sorts of algorithm that can be routes to success, chart rankings and search rankings. Chart rankings are very simple and typically just use some time-weighted download volume. Search rankings are much more complex, involving keywords, reviews and other social or similarity-based data as well as downloads. Developers can use a range of tactics to improve their ranking in these algorithms, some of them much more legitimate than others.
The Six Biggest Challenges for App Businesses (and what to do about them)
Ahead of the release of our latest Developer Economics survey, we look back the biggest challenges developers reported in our 2012 survey. Here we discuss six of them, with some basic tips on what to do about them. The challenges are split between marketing and post-launch app and user management. The three biggest marketing challenges were: keeping users engaged, targeting the right users and identifying the right revenue model. The three biggest post-launch challenges were: Tracking bugs and errors, getting users to review your app and updating applications in the field.
Different Ways of Winning on the App Stores
A recent report from Canalys highlighted the extreme concentration of income distribution across the iOS and Android stores in the US. The top 25 publishers make 50% of the revenues. 24 out of 25 of those are games publishers (the 1 exception is the Pandora music streaming service). During the first 20 days of November these 25 publishers made $60m from paid downloads and in-app purchases in the US alone. Is there still room left for smaller publishers? How can smaller companies succeed?