You’ve Built an App: Now What? Part 1: User Acquisition

Increasing user acquisition for your app starts with app store optimization. 30% of downloads occur after someone has searched by keywords in Google Play. So getting noticed within the app marketplace can already drive up user downloads before looking at any other type of promotion.

Mobile Advertising versus App Store Promotion: a tale of woes and wins

John Cooper, founder of Pyxis Ventures, shares his personal experiences with promoting apps.

The state of App Search Optimization (ASO)

There’s been much talk about App Store Optimizations (ASO) and tools are emerging to get that extra attention in app store search rankings. The good folks at XYO have been studying app search behavior since 2010. Recently, they talked to all the major ASO companies and got their feedback for their presentation on the topic. In this guest post, they're happy to share the comments of ASO players and their own insights on the state of ASO.

Kids' Educational Apps - An Indie Dev's Final Frontier

[Geroge Karavias, co-founder of Anlock, shares his experiences in marketing kids' educational apps and proposes a survivor kit to keep in mind when navigating the treacherous waters of this category.] You might have started thinking that putting together an educational app may not be such a bad idea, I mean how hard can it be? Of the App Store’s top 200 paid list of iPad educational apps, 70% are kids’ educational apps. Out of these, roughly 80% are by independent developers...

The Darker Side of App Store Optimization

As long as there are algorithms impacting revenues there will be people trying to game them. In the world of mobile apps there are two sorts of algorithm that can be routes to success, chart rankings and search rankings. Chart rankings are very simple and typically just use some time-weighted download volume. Search rankings are much more complex, involving keywords, reviews and other social or similarity-based data as well as downloads. Developers can use a range of tactics to improve their ranking in these algorithms, some of them much more legitimate than others.

The yellow brick road of app store monetisation

Apple and Google dominate the app store game - but only in terms of size. Senior Analyst Andreas Pappas discusses the key success factors for app stores, why Google is lagging behind and how Amazon fits in the whole picture.