Business and Productivity Apps
Business and Productivity Apps is a research report that explores the emerging enterprise app market and uncovers untapped opportunities for developers. The report identifies trends and opportunities in the enterprise app market, forecasts developer revenues and estimates the size of the market to 2016.
Most of the publicity and media spotlights currently fall on superstar consumer apps like Angry Birds or Candy Crush Saga and communication apps like WhatsApp, ignoring the enterprise app market. We expect developer interest to rise sharply for enterprise apps as we estimate that more than $28 billion were spent on apps by businesses and professional users in 2013.
The Business and Productivity Apps report explains how bring-your-own policies and the consumerisation of IT are transforming the way professionals and enterprises purchase, distribute and consume mobile software More importantly, the report helps developers understand which revenue models they should use and which platforms they should market in this new landscape.
Apps are changing the way people communicate, work and play. App development has grown into a huge industry, that we estimate to be worth almost $70 billion in 2013. We expect the app economy to more than double in size by 2016.
Most of the publicity and media spotlights currently fall on superstar consumer apps like Angry Birds or Candy Crush Saga and communication apps like WhatsApp. These success stories have certainly highlighted the massive scale and revenue potential of mobile apps, reaching from zero to tens of millions of users in record-breaking time.
At the same time, there is an abundance of apps out there that cater to a spectrum of different user needs. A growing audience of prosumer and business users depend on Box, Evernote and Trello to help them be more productive in their work. Enterprises are now allowing employees to use the apps they love at work, inside the corporate Intranet. Organisations of all shapes and sizes are integrating mobile apps within their business processes.
VisionMobile estimates that more than $28 billion were spent on apps by businesses and professional users in 2013. We forecast that the business and productivity market will reach $58 billion by 2016. This report aims to highlight developer opportunities and forecast the size of the business and productivity app market.