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June 25, 2013
How to price your app

To matter on the App Store, your app needs to be priced at 99¢, right? Or does it?

Making money from your app is really difficult. Pricing is intuitively an important part of the potential of any app. Price too high, and you price yourself out of the market, but price too low, and you’re leaving preciously needed money on the table.

Michael Jurewitz comes to the rescue! In a five part blog post series, the Apple veteran explains the ins and outs of app pricing, tackling crucial issues like differentiation, pricing power, price elasticity and a practical plan to optimise prices based on your app’s data. Our favorite take-away? Solve a difficult and important problem. Then charge what your software is worth. A must read for every developer who seeks to rise above the app poverty line.

The posts are based on a talk  from the Çingleton and NSConference events.

Michael Jurewitz – Çingleton 2012 from Çingleton on Vimeo.


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