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December 20, 2012
Mapping Cross-Platform Development Tools: Technology Approaches

In our 2012 analysis of the cross-platform tools (CPT) sector, we have identified five distinct technology approaches being used:

  • JavaScript frameworks
  • App factories
  • Web-to-native wrappers
  • Runtimes
  • Source code translators

Each technology targets a slightly different developer audience – from non-developers to seasoned programmers – and addresses different application use cases.

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December 07, 2012
App Promotion: make or break your app

With well over one million total apps available on Apple and Google app stores combined, plus hundreds of thousands on the other platforms, the competition to get on consumers’ handsets is fierce. As hundreds of apps are added each and every day, app discovery remains a largely unsolved challenge which is only getting worse. With […]

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December 03, 2012
Crowdfunding: Leanest Way to Launch?

One question that divides opinion among developers is when to start marketing your app. Some say if you start marketing too soon, the early interest you create will dissipate before you actually have something to sell. Others argue that you can’t start talking about your app soon enough, build a following of early adopters and […]

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November 21, 2012
10 Million Apps: the emerging world app demand opportunity

In a recent post on the app localization opportunity we highlighted the potential for targeting growth markets in the emerging world. Not all apps are equally suited to doing so though. For some high-profile apps such as Facebook, Google Maps or Angry Birds the demand is  global and these apps easily penetrate local markets. For […]

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November 20, 2012
Freemium beats Premium, says App Annie

App Annie Intelligence, which tracks more than 700,000 apps, reports that freemium apps – free apps that have in-app purchases – are experiencing impressive revenue growth worldwide, far outpacing premium apps in both iOS and Google Play stores. Over the last 24 months, worldwide revenues for freemium apps on iOS have more than quadrupled. In […]

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November 20, 2012
Methods for Monetizing a Mobile User Base (or Are Mobile Apps the New Internet?)

Mobile apps are a huge and rapidly growing business. Mobile developers have access to a greater number of users and more simple ways of monetizing their creations than any software developers before them. However, selling digital content and services directly, or advertising to users of those services are only two of many, many ways of […]

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November 20, 2012
Do Push Notifications Increase Engagement?

Push notifications are a popular tool for this purpose. With the vast majority of app revenue growth coming from in-app purchases rather than paid downloads, it’s more important than ever to keep users engaged with your apps. Updating users about new content or activity and driving them back to the app. At the same time […]

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November 20, 2012
The App Localization Opportunity

As we showed in our Developer Economics 2012 survey, there is a massive gap between the number of developers creating applications for local languages (other than English) and the demand for local language content. For many app types, app localization is only a relatively small incremental investment on top of the original app build costs […]

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November 20, 2012
50+ mobile revenue models

This hackpad (a collaborative list composed by 150 people) has an impressive list of web and mobile revenue models, ranging from the classic ad-driven models and pay-per-download to intermediaries and commerce models. For Your Inspiration.

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November 07, 2012
Backend-as-a-Service – Should You Use One?

Many of the most engaging and popular apps connect to cloud services which either regularly deliver new content, enable users to interact with one another or both. Unlike a standalone application, such apps can incur ongoing hosting costs throughout their active usage life. Ideally your revenue model should mirror the cost structure. Using a Backend-as-a-Service […]

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