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May 25, 2015
4 out of 10 sites unaware of the Google’s new Mobile Ranking Signal

A variety of mobile devices have flooded the Web in the past years. To no one’s surprise, Google announced that starting April 21st, they’ll expand the use of mobile-friendliness as a ranking signal, in fact penalizing all sites that don’t have a mobile strategy – dubbed “Mobilegeddon” in the recent press.

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February 02, 2015
Vital Metrics For Tracking Your App’s Success

There are quite a number of important metrics that you need to be tracking and improving upon in order to make your app a true success. Always be looking at the wider picture, and evaluating how each metric has an effect on one another.

If your team is small, or you are an indie developer working alone, then I’d recommend starting by iterating your product with the focus on increasing engagement, retention, and your average user LTV. You don’t need to have millions of users on board in order to build a truly great mobile app. Test heavily, and make data driven decisions in order to position yourself in a place where you can start to invest in acquisition with the confidence in your product’s quality and monetisation.

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June 10, 2013
How to beat 2/3rds of app competitors

4 out of 5 developers admit that their app doesn’t make enough money to be considered a standalone business. 2 out of 3 doesn’t break even. And yet there is hope.

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May 27, 2013
Why You Should Localize from Day 1 (And How to Do it Painlessly)

Localization is key to local app adoption and revenue growth. A new guest post from Dimitris Glezos, founder and CEO of Transifex, explores the various translation solutions and workflows available today. Then he introduces the concept of Continuous Localization, a modern way of doing localization.

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May 14, 2013
Backend-as-a-Service Shootout (the best alternatives to Parse?)

Using a Backend-as-a-Service (BaaS) can reduce development cost and time-to-market. It’s a simple way of getting a highly scalable backend solution without significant upfront investment. In a world where an app that hits the store top charts might gain more than a million new users before you complete your next iteration of development this is worthy of serious consideration.

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May 08, 2013
Test Early, Test Often, Test on Everything?

Testing any mobile app presents a wide range of challenges. The often repeated but rarely followed software best practice of test early, test often is harder to adhere to than usual due to the fragmentation of the target environment and the relative maturity of tools. The increased acceptance of apps by mainstream consumers and intense competition have raised the bars for user experience and quality. There is more to test than ever, yet often very limited budget for doing so. Fortunately every challenge presents an opportunity and a vast array of tools vendors are racing to fill the gaps.

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March 25, 2013
How to Optimise Ad Revenue

On the surface, advertising seems like a fairly simple and easy to implement business model for an app. Decide on some places to display ads, integrate one or more third party ad services and wait for the money to start rolling in. If you do this without a clear plan for how and why users will interact with ads in your app you’ll probably find the revenue disappointing. Optimise revenue by growing your user base, increasing engagement…

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March 08, 2013
A/B Testing on the Amazon Appstore

In December Amazon launched a new A/B testing service for Android apps on the Amazon Appstore. Integrating A/B testing, particularly for in-app purchase related events, in the store portal is a welcome addition. Slightly disappointing considering this comes from a store provider is that the A/B testing service does not support testing different copy or icons on the storefront itself, purely in-app A/B tests, for which there are already third-party alternatives.

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March 01, 2013
Developer Story: Lyft

Sebastian Brannstrom, Lead Engineer for Lyft at Zimride, talked to us about their app and the business that the technology enables. Sebastian has been working in mobile software since 2006, initially on Symbian and then transitioning to iOS, Android & Web by way of a side project, created in collaboration with designer and product manager […]

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February 08, 2013
The Costs of App Security

The security features of an app are often ignored in the rush to get a new product to market. We naturally tend to focus more on what an app should do, rather than what it shouldn’t. Making sure that an app doesn’t have security flaws is a difficult and potentially expensive process. There are…

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