Back in August, Facebook announced a beta for a new ad unit to help drive mobile app installs on iOS and Android. That product was made available to all developers recently and the early user reports are very positive. Is this early success likely to translate into a long term win-win for both Facebook and […]

Microsoft is set to unveil its next generation mobile operating system, Windows Phone 8, on October 29th in San Francisco. There’s a slight problem though. Most developers don’t have access to the Windows Phone SDK. Microsoft is providing key partners with a beta of their SDK so they can have apps in the Windows Phone […]