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Recent Posts of Stijn Schuermans

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June 18, 2013
How better app quality results in more downloads and revenue

While the link between app quality and app success is quite clear to most developers, it’s always good to throw in some actual data. Our research shows that developers that use performance or user analytics tools to improve their apps generate about 3x as much revenue on average.

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June 18, 2013
Engagement drives In-App Purchases for games, says Apsalar

Data from Apsalar’s Big Data Lab reveals the game categories with the highest propensity for in-app purchases. As it turns out, strategy games are more than 18x more effective at driving IAP than arcade games! In-app purchases are also strongly correlated with engagement (as measured by average daily session length). Yet another proof point that user engagement is a key ingredient in any app monetization strategy.

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June 10, 2013
How to beat 2/3rds of app competitors

4 out of 5 developers admit that their app doesn’t make enough money to be considered a standalone business. 2 out of 3 doesn’t break even. And yet there is hope.

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April 26, 2013
India – your next apportunity?

The world is getting ‘App’ified – and India is entering the fray at full force! With India rapidly growing as a major app destination, it is important to understand the underlying drivers of this rapidly growing ecosystem. Is there an “apportunity” for your app in India?

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April 17, 2013
Parse leads with 28% but competition for second spot is heating up as BaaS rises in popularity

As mobile apps become more sophisticated and expand their user base, the requirement for remote storage and user management becomes more important in terms of both functionality and scalability. Off-the-shelf mobile Backend-as-a-Service can save a considerable amount of time for developers that require backend support for their apps. Our Developer Economics 2013 report puts Parse firmly in the lead of BaaS services. But which selection criteria and features do developers really value?

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April 17, 2013
Advertising is the most popular developer service, AdMob dominates (65%)

Advertising is the most popular revenue model, while ads can also act as a promotion channel that facilitates app discovery. With 100+ ad networks and exchanges, there is intense competition, regional specialisation and niche solutions, but out of the fray, one service emerges as a leader: AdMob.

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April 05, 2013
Voice on the verge of break-through? Going beyond telephony with Voice Application Platforms

Voice communication is one of the core functionalities of every mobile phone. However, telephony is up for a big shake-up, as Internet telephony companies like Skype and voice application platforms like the ones below are challenging century-old assumptions about how people speak with each other remotely. Voice Application Platforms allow you to make creative solutions that integrate voice communication deeply in your app: as voice messaging, click-to-call, person-to-multiperson, voice search and more. But despite catering to many use cases, their use is relatively low among developers. An opportunity to stick out of the pack?

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March 29, 2013
TapJoy (53%) leads in cross-promotion networks, Flurry and Chartboost are chasing

Building a great app is not enough – to get lots of users, those users have to be aware that you exist. As app stores focus on top apps, which amount to less than 1% of all available apps, discovery has become a major problem for app makers. One solution is to band together in […]

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February 13, 2013
The user analytics duopoly: Google and Flurry are well ahead of competition

User analytics services are becoming increasingly important as competition in app development continues to rise. The ability to track how users interact with apps is extremely valuable for both developers and product managers and to some extent acts as a proxy for user feedback. The absence of a direct two-way communication channel between developers and users means that user analytics often provide the only channel from user to developer. 28% of developers use user analytics services overall…

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January 30, 2013
PhoneGap and Appcelerator lead developer mindshare across tens of CPTs

Cross-platform tools (CPTs) address real challenges for developers. Cross-platform tools allow developers to create applications for multiple platforms – usually mobile, but increasingly tablets or TV screens – from almost the same codebase or from within the same design tool. CPTs reduce the cost of platform fragmentation and allow developers to target new platforms at […]

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