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Recent Posts of Mark Wilcox

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June 02, 2014
Is HTML5 about to make a comeback?

The web is losing and apps are winning. At least that’s what the most recent data from Flurry says – 86% of time on mobile devices is spent in an app other than the browser, up from 80% last year.

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May 26, 2014
Which top platforms are easiest to develop for?

In the mobile software world, developers are considered vital to the health of platforms, of which they have several to choose from. Platform owners have to work very hard to make sure their SDKs and tools are easy to use. Too much friction, too little documentation or too steep a learning curve can drive developers away. Which platforms are the easiest to develop for?

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May 13, 2014
How much does it cost to create a successful app?

The app stores contain a range of apps from hobbyist creations built for fun to the carefully crafted output of venture backed startups and mega-corporations that have had millions of dollars spent on their development

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May 06, 2014
Which top platforms are easiest to develop for?

In the mobile software world, developers are considered vital to the health of platforms and they have several choices. Platform owners have to work very hard to make sure their systems are easy to develop for. Too much friction, too little documentation or too steep a learning curve can drive developers away. Which platforms are […]

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April 29, 2014
Top revenue models by screen

Screens are everywhere. We’re rapidly being surrounded by bits of glass with some app or other running behind them. Developers have an ever increasing choice of screens to target. There’s a clear and increasing trend towards greater use of mobile screens. However, where is the money? Which screens are users most likely to pay for […]

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April 03, 2014
A guide to building your app business

So you want to start a business developing apps? Or maybe you have an app business but want some advice on how to grow or improve it? Simply building an app and publishing it on app store as a paid download is extremely likely to result in disappointment.

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March 18, 2014
Which App Stores Should You Use?

Publishing your app in a store can involve significant effort. Depending on your goals some stores can be more attractive than others. If you’re looking to earn direct revenue from your apps, which are the best stores to target? What follows is some general advice backed up by data from our latest survey.

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March 05, 2014
Mobile Gaming’s Dirty Secret

Mobile gaming is a major growth industry. Revenues and profits are soaring and the most successful companies are attracting valuations in the billions of dollars. However the market dynamics are such that very few can succeed and those that do have incentives which are a long way from maximising fun for players. Where are all the revenues coming from? Is the market fundamentally broken? If so, why aren’t the platform owners trying to fix it?

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February 12, 2014
App monetisation tip: Go for niche markets, not user reach

Mobile apps have enabled some developers to reach unprecedented scale in an incredibly short time. The companies that do this best have hundreds of millions of users and are typically valued at billions of dollars. The winners in this battle for mass market attention and appeal are either backed with millions of dollars in venture […]

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January 13, 2014
The Android Monetisation Myth: iOS still rules the west

Revenues from Android apps saw tremendous growth in 2013. If you look at the headline global figures then revenues from Android apps on Google Play are rapidly closing on those from iOS apps on the App Store. It looks extremely likely that 2014 is the year that Android will overtake iOS in total app revenues. However, dig a little deeper and you’ll find the distribution of revenues, both geographically and across apps is rather different. If you’re planning your platform strategy for this year then a dive into the details might prove invaluable.

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