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Recent Posts of Mark Wilcox

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IoT in e-commerce
11 December, 2015
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The Internet of Things is about to reshape e-commerce

E-commerce as we know it is about to be fundamentally reshaped, as every connected object in the future becomes a potential commerce channel. Internet of Things – from smart home devices to connected cars – will transform e-commerce and allow it to stretch across the breadth of the customer journey – from awareness, to intent, to purchase. Billions of “things” will double as e-commerce points of sale (PoS), unbundling and extending PoS for e-commerce outside the web, app and product silos controlled by e-commerce players. But how will we get there?

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UI design
03 December, 2015
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The state of UI and Interaction Prototyping tools in 2015

The UI design process has changed radically over the past few years. With the addition of innumerous tools for wireframing and prototyping, designers are spoilt for choice. Which is the best tool to use? One thing is for sure, static designs simply won’t cut it any more. A designer ought to employ animation and interactive elements to stand-out from the crowd, now more than ever.

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26 November, 2015
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So… is HTML really a programming language?

Earlier this year we polled more than 13,000 developers during our biannual Developer Economics survey (updating now), and 11% of those developers told us that HTML is their primary development language – that’s Hypertext Markup Language to the uninitiated. This response immediately begs the question: can HTML really be considered a “programming language” at all, or if we should consign to being a tool for the layout of JavaScript functions?

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Transportation platforms
16 November, 2015
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Self-driving cars are about platforms, not about cars

There is growing consensus that fully autonomous cars will become a reality by 2020. Google self-driving cars have driven over 1.2 million miles. Elon Musk, Tesla CEO, predicted in September 2015 that Tesla cars will have fully autonomous capability in 3 years. Zvi Aviram, CEO of MobileEye, a supplier of self-driving systems to many car makers, expects their technology will support fully autonomous driving by 2019.

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22 October, 2015
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What we’ve learned by designing 10 developer surveys

This week we launched our tenth biannual developer survey – asking thousands of developers around the world what they’re working on and how they’re doing it. If you’re involved in software development, in any way, then go and fill it out – it will only take you fifteen minutes and I’ll wait here while you do.

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22 September, 2015
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App Usage Surpasses TV: Traditional Media Companies Slowly Wake Up

We spend a lot of time on our mobile phones (that’s no surprise). But, what’s changing yearly about the way we use these devices? Simon Khalaf, Flurry’s CEO, wrote an interesting post that breaks down the above question and much more: Last year, on the eve of the sixth anniversary of the mobile revolution, Flurry […]

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30 July, 2015
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Who, What, How, and Why: software development laid bare

Every six months we ask developers around the world those four questions, to see how the industry is evolving. Now in its 9th edition the VisionMobile Developer Economics survey reached out to 13,000 developers, from 149 different countries, and the results are available in our biannual report.

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app success
02 July, 2015
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Business Model combines Magic and Algorithms in Mobile Gaming

Ad revenue and In-App Purchases (IAPs) are the two traditional revenue sources in F2P games. Developers mix the two in different quantities depending on the game genre and design. Let’s explore one by one, before we look at the next possible frontiers in the mobile games business.

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mobile game marketing
24 June, 2015
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The Science of Mobile Game Marketing

Two years ago, I stepped into the mobile games market when I joined Planeto in Malmö, Sweden. With more than 5 million downloads, Planeto is a leader in knowledge-based mobile gaming. The experience at Planeto has changed me as a product creator and marketer. Like many of my Scandinavian tech colleagues, I come from the […]

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15 June, 2015
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Forget about Gamification – It is All about the Gameplay Loop!

The gameplay loop is what the player does over and over again. It builds on the fundamental premise that delivering entertainment is hard, but when you get there, it is obvious that you have arrived. You will see it in the smile, in the clenched fist raised in the air, or a loud “damn it!” – quite magical, when it happens.

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