>If you’ve ever tried to integrate a mobile ad SDK into your application, then you’ve definitely had to declare a few permission for it to work. Permissions in mobile platforms such as Android and iOS have been baked in from day one as a mean to control what applications could do or access on your phone, preventing despicable people getting access to your most personal and sensitive data.

You probably have already tried a handful of mobile ad networks, spending the good part of a day every time to integrate them and have experienced so far both feelings of disappointment and satisfaction. If it helps, you are not the only one.

The road to building a successful app business is not an easy one and you have to constantly experiment with new ad networks and technologies to find the one that best matches your app’s unique needs.