Stijn Schuermans

As a Senior Business Analyst, Stijn focuses on understanding how technology becomes value-creating innovation, how business models affect market dynamics, and the consequences of this for corporate strategy. He is the lead Internet of Things researcher in the VisionMobile team. He has been writing about IoT since 2012.

Stijn Schuermans

What types of tools are IoT developers actually using?

IoT platforms were on the cusp of reaching the peak of inflated expectations in Gartner’s Hype Cycle from August 2016. Not surprisingly - there are literally hundreds of them, and counting. Also, the word ‘platform’ is used for anything, from network infrastructure to hardware components to cloud services. In the end, IoT owes its boom in popularity to more and better tools becoming available for developers. In this article, we shed some light on the types of tools that IoT developers are actually using.

How can developers improve their paycheck.

As a software developer, what is the most lucrative opportunity you could be working on? This is a very relevant question to ask. Software skills are generally scarce and good developers are highly coveted. Furthermore, developers are mobile, in the sense that the nature of their trade allows them to work from remote locations quite easily and marketplaces for their services are well established. So which project should you pick?

Best Practices for a successful IoT Developer Program

Events and training programs are a main component in many developer programs for IoT - but just how effective are they? This infographic sheds some light into the effectiveness of training and events, based on our Best Practices for IoT Developer Programs report.

Developers: builders or explorers?

What do you think about when you hear the word “software developer”? Most people probably imagine a duffy engineer, turning his boss’s requirements into code. A software builder, so to speak.

The 3 key Apple Watch features that nobody talks about. Yet.

If Apple wants to create a new, large product category out of smart watches, it must empower developers to discover new uses.

7 things you need to know before developing a car app

Car makers have started a major offensive to get more apps in their vehicles and open up to outside developers. Their efforts have sparked an interest in the developer community. "A year ago there was very little interest from mobile developers because the automotive market was perceived as being too insignificant"

Flappy Bird vs Angry Birds - a tale of Hobbyists and Hunters

Why did Flappy Bird become a flappy Icarus, crashing after flying too close to the sun, and not a new Rovio? In truth, Nguyen and Rovio represent very different groups of developers. Their motivations are not at all alike, and so neither is their behavior.

How to price your app

Making money from your app is really difficult. Pricing is intuitively an important part of the potential of any app. Price too high, and you price yourself out of the market, but price too low, and you're leaving preciously needed money on the table. Michael Jurewitz comes to the rescue! In a five part blog post series, the Apple veteran explains the ins and outs of app pricing, tackling crucial issues like differentiation, pricing power, price elasticity and a practical plan to optimise prices based on your app's data.

How better app quality results in more downloads and revenue

While the link between app quality and app success is quite clear to most developers, it's always good to throw in some actual data. Our research shows that developers that use performance or user analytics tools to improve their apps generate about 3x as much revenue on average.

Engagement drives In-App Purchases for games, says Apsalar

Data from Apsalar's Big Data Lab reveals the game categories with the highest propensity for in-app purchases. As it turns out, strategy games are more than 18x more effective at driving IAP than arcade games! In-app purchases are also strongly correlated with engagement (as measured by average daily session length). Yet another proof point that user engagement is a key ingredient in any app monetization strategy.