Alejandra Rodriguez

Alejandra Rodriguez is part of the marketing team at Belatrix Software. In her role she is responsible for creating industry-leading thought leadership, and bringing together the insights of Belatrix's software experts into compelling content. She loves to learn different languages, and is interested in the power of communication when images and words are brought together. She is also curious about the possibilities that can arise when technology and art are combined. She studied at the Javeriana University in Bogota, and is the author of a book on the relationship between our bodies and the place we inhabit, and many short stories.

Alejandra Rodriguez

How UX design helps organizations meet the needs of their customers

Successful software development companies have developed user-centered approaches and they are aware of the importance of integrating UX design with other areas of the organization in order to build a final product that is functional and usable. But how can companies be successful at this integration? Our partner, Belatrix Software, shares a few best practices.